[RESEARCH] INTRODUCTION TO ACILLIARY WORK

Now that we have completed our music video assignment, the next part of the project is to create a digipak and magazine advertisement as part of the promotion for our artist. A digipak is essentially consist of a  CD cover, the actual CD itself and magazine advertisement of the CD. This time round our course work is based individually all on our own, even though we'll still be in our group all of our work that will be done has to based on our own efforts and ideas on how we want our digipack to be like. 

While in class we discussed the basic requirements that are need when creating our digipak and advert. For example a digipak can have different types of templates that you can choose from, 3 panel or 2 panel. Also when creating the digipack we have to follow a certain type of theme so that it fits into our particular genre type but importantly the artist. A good thing that you could look for is creating synergy between your music video and the digipak. In our music video we have used a white studio as our main basetrack so we could follow theme onto the digipak and shoot pictures in the same style. We also use smoke grenades, which gave of a very beautiful effect, so again we could also cooperate that into the digipak.

As well as making sure the visuals are all on perfect, we have to keep in mind of the minor details which help make the digipak and advert come together. For instant the digipak will require a colour scheme and font style theme. The colour scheme has to be no more than three colours and must consistently used through the digipak and advertisement, once you choose the colours you want to use them you must stick to those choices. This why you must choose colours that will go well with your overall theme. Again for the font style there is no more than two font style choice that you can have. You can choose what ever font you like but it has to work well with your theme. The fonts will not only help represent your artist but allow the audience to recognise your artist so it's important to chose the right style. 
The minor details that you should look our for are, on a digipack there is a very thin spine that has your artist name, their album name and a code. This code is used through all digipaks and so you must ensure that you have one. Don't forget you add a barcode, copyrights logo, the record label, and a album stick.