Andrew Goodwin's Theory

Andrew Goodwin theory on music videos goes against the traditional narrative analyses. He believes that they are approached in a different narrative way compared to novels and film.
The reasons for the different narrative structures are as follows:

•          Pop video are built around songs- and often songs don’t pose traditional narrative structures (normality-problem-resolution)
•          The pop video use the singer both as narrator and as a character
•          The singer often looks directly at the camera – this is an extension of (music hall) performance and trying to involve the viewer at home with the performance

Repetition plays a great key for music videos as they allow a great amount of audience to see the artist work. For example during a music video there is almost always a repeat in images once it reaches a certain part of the song, (e.g. chorus line) by doing this it allows the audience to gradually be familiar with the songs. The video will also be played on TV, radio and advertising film or TV tie-in making the song very familiar through repetition.

Depending on the video type Goodwin has come up with a conclusion of how there are different types of videos.

•          Illustration: this is where the video tells the story of the lyrics.
•      Amplification: occurs when the videos introduce a new meaning that do not contradict with the lyrics but add layers of meaning. 
•      Disjuncture:this is where there is little connections between the lyric and video or where the video contradicts the lyric.

     Kanye West's 'Good Life' shows a clear execution of how a illustrated music video would look like. The video has a animated theme throughout the whole video which highlights the lyrics as the Kanye is sing the song. For example in 0:26 of the video Kanye is singing the lyrics 'I got to shine' and on the screen appears the animated words 'I got to shine'. Also in 0:34 Kanye sing 'throw you hands up in the sky' and as he sings those words animated hands all appear on the screen, which show the relation between the music video and song.

For amplification, its is almost similar to disjuncture but doesn't disregard the lyrics/song but construct complementary layers of meaning to the video. Again in another Kanye West's video, 'homecoming', it suggest that the song is about his home or his arrival of coming home, but the video doesn't show any indication of him actually going home but just of him walking around the streets. This only implies more meaning towards the song but doesn't show a clear connection between the song and video. 

Finally for disjuncture, completely ignores the content and genre of the song and can create a whole new meaning of its own. They will mostly make no sense to the song, for example Fat Boy Slim's 'praise you' has not connection to the song which is why it is considered a disjunctured video.