Laura Mulvey: Representation
"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly."
(Laura Mulvey 1992)
Mulvey's opinion on representation, is very much valid in today's society, as in society stereotypes are created that men are of dominance and women are passive. The idea of the 'male gaze' and 'pleasure' brings to light that women are styled specifically to attract the attention of men, which is both common in music videos such as; RnB, HipHop, Rap and in society itself. This attraction is often portrayed in a way where women are objectified as sexual objects.
With this in mind, what I would expect to see in these music videos is:
- Attractive females
- Women who have a lot of skin visible and in little clothing
- Dismembering - Camera focus on parts of the body e.g bum, legs etc
Here is an example of a music video which supports Mulvey's opinion:
- Dismembered - 1:30
- In little clothing - 0:58
this achieves the idea of the male gaze
And the male has an active role as he is singing and has women all around him. 1:24
An alternative to this idea of representation is:
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