Purposes of a music video
The biggest purpose of a music video is to advertise the performer as an artist and also advertise and promote the performer's music.
What is a music video?
Well according to the dictionary it is "A filmed or videotaped rendition of a recorded song, often portraying musicians performing the song or including visual images interpreting the lyrics" which I some cases this is true, for example the song "We Belong Together" by Mariah Carey.
This music video is a perfect example for the definition given above...
However, not all music videos follow the lyrics and the storyline of the song like the song "Love On Top" by Beyoncé.
This song is about a man finally putting his relationship before everything else in his life however this story is not illustrated within the music video, instead we have the performer, Beyoncé doing a dance routine with all male dancers and going through a number of costume changes which excludes everything of what the dictionary definition of a music video is.
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