Carol Vernallis Experiencing Music Video
Carol Vernaillis looked closely at editing and camerawork and how they worked within music videos. Compared to films, music videos tend to have edits more frequently and makes it stand out more. The editing tends to have rhythmic basis closely connected to the song.
Summary of her main observed points:
- rule of 'continuity' editing is broken - more attention on what is on screen
- obvious edits - clear transitions like wipes or special effects added, e.g. changes in colour filters
- jump cuts are more frequent
- camera movement in time with the music, or cuts with the tempo
- many base tracks to give the video structure
This video supports the theory Carol Vernallis has put forward and illustrates the points made above:
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