As a prep for the A2 course, during the last two weeks of term we briefly covered what a music video is to prepare for the upcoming new term.We looked at what a music video is and what its purpose is. We looked at the reason why the music industry needs to produce a music video. It helps the artist promote
themselves but also their song and or album.
The aim of a music video is to:
- sell the song
- invoke a reaction from the audience
- to entertain (showcasing their singing, but also other talents that they may have e.g dancing acting)
- give the audience a better understanding of the song (if the video follows a narrative)
MTV
We also looked at the 'Music TV' what we know as 'MTV'. Launched in August 1st 1981, it's purpose was to allow the audience to watch music videos guided by television personalities, also know as video jockeys (VJs). It allowed all kinds of genre to be channeled to a wide range of audience, allowing them to showcase their talents and music. When MTV first started their target audience were demographic young adults but as the society has changed through the years it's now main audience are adolescents and teenagers. 
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