Laura Mulvey's Theory

This is Laura Mulvey theory on what type of representation we would find in a music video. The theory tells us that depending on the gaze of the male, it determines how the audience views the female figure when presented but also depending on how they are style accordingly. The imbalance sexual between men and women creates a split between an active/male and passive/female suggesting the male has a more dominant role in music videos as they play the active role whereas the female has the more inactive role. 

An example of a video relating to Mulvey's theory is Scouting for Girls's 'she so lovely'.

When watching the video there is a clear knowledge that the main active roles in the video is played by men, this tell us that we as audience is viewing the video from a males gaze. As the music video is continues on to 0:27, that is when the female role is introduced. The male gaze tell us that he is almost in shock because of this women's lovely features, and not only is he the one showing it in the video but all the other men also stop and stare as she enters. As the video continues to 1:05 we see a clear close up of the lead female face, from this a seductive facial expression is portrayed to the audience which suggest a intended act for the male audience make the women seem desperate and seeking attention. Also in 1:49/50 we see one of the male actors 'smacking' the females arse which also suggest that the men have more control over women as she has allowed it to happen and not done anything back. In 2:21 we see the male lead walking over to the female lead, at this point we see her smile upon his arrival, but during that time she is also sitting with her partner, she instantly smile when seeing him. From this we get a sense that the female actor is being very open towards other male attention she is receiving and able to show flirtatious attention towards other men, even though she is with someone. This clearly gives off image that females are players and are able to toy with men as they are able to be with on but still seek attention from another.