Sunday, 12 October 2014

Costume, Location and Setting in Music Videos

Conventionally in music videos, the costume is dependent on the genre and nature of the artist and song. Costume plays a key role in the visual appeal of a music video. Similarly, the location and setting are dependent on genre and the artist/creators of the video's concept. 

In Chiddy Bang's video to their song 'Opposite of Adults' their clothing (jeans, chequered shirts, snapbacks) portray them as the actual opposite of adults. Mainly shot in a park surrounded by kids, Chiddy Bang managed to capture the visual aspects of youth through their costume, location and setting. 

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