Thursday, 16 October 2014

Pitch - Setting and Location

Taking our genre into consideration we looked at other music videos which are PBR&B for inspiration for our locations.

To keep with the theme of minimalism, we've kept our locations simple.

1) Archway Tunnel - Wapping

This tunnel keeps with the theme of minimalism. Its large and dark nature will be effective in our shots of 'Yasmin' at the beginning of the video where she will be seen walking down with glow sticks/powder also keeping with the idea of euphoria. We intend on creating very symbolic imagery with our choices of location rather than being literal.
2) Skatepark - Mile end and Waterloo
3) Brick Lane/Shoreditch - Graffiti Walls
These two locations, which are in our storyboard, will add an urban feel to our video suiting our genre (PBR&B). This will help assist our videos ability to appeal to young adults and fans of our genre as well as being recognisable to those who are interested in PBR&B as they have also been used in other artists videos. In saying this, we intend on making our video stand out by portaying this location in a different manner to those who have used it previously, through our editing i.e. effects.
4)Art Gallery - Brick Lane
This art gallery will also be an effective location because of the relevance of the artwork within it (i.e. photography of famous artists such as The Weeknd, FKA twigs and Tyler the Creator as well as abstract imagery of our motif: smoke. Consisting of plain black/white walls, this is where most of our minimalistic shots of our artist will be taken. Having a plain background will be effective as it is a motif in other PBR&B videos, which is something we intend on recreating.

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