PITCH - Initial Idea (Chenny)

Our target audience are young teen starting from the age of 16-21, we decide to target this age range because we felt that there are times when our artist can produce sexual and explicit themes and so we though that a slightly more mature audience would be more appropriate. The wider audience would be aged 23+ men and women, these people could be family, friends of the primary audience, but also they could show a interest in their fashion style or just cause they've heard them feature on another artists song. 
Our audience will appeal to the artist because they enjoy the music they make but also like their sense of style, they appreciate the artist as a person. The wider audience will show some interest the artist song and sense of style, they make like her because of her connections with other artistes. 

 These two vides were our main inspiration for our own video. For the first video, we all like the way the video was shot in a close up view with a slow motion effect through out the whole video. For the second one we liked the speacial effects as well as the smoke effect. We thought that we could incorporate those elements into our video. 

And we also looked at one of The Weeknd's video because we wanted to undertsand the what feeling he portrays in his music video and then try and incoporate that into our video as well.